Brought Wendy’s brand to life across restaurants nationwide through strategic merchandising design. From in-store signage to seasonal campaigns, every element was crafted to be visually engaging, on-brand, and functional. Supporting restaurants with more than 15 custom merchandising kits each year, the system was constantly refreshed and adapted to regional and seasonal needs—keeping it flexible, playful, and unmistakably Wendy’s while creating a cohesive experience for customers at every location.