Where Craveable Meets Camera: Photography Direction for Wendy’s
Art directed Wendy’s photography across both food and lifestyle, building a visual system that feels craveable, authentic, and distinctly Wendy’s. From irresistible close-ups of burgers and Frosty to polished yet real lifestyle moments, the photography strikes a balance between appetizing and approachable—capturing the brand’s playful personality while staying true to its heritage.
Core Hamburgers
Core Chicken Sandwiches
Limited Time Sandwiches
Frosty Swirls
Frosty Fusions
Breakfast
Fries & Nuggets
Salads
Studio Lifetsyle
Lifestyle
