Partnered with Dalton Maag, a London type foundry, to craft a robust semi-custom font family for Wendy’s. Together we developed two unique typefaces—Fresh and Frosty—each rooted in the brand’s heritage and sprinkled with playful “easter eggs” of Wendy’s personality. On a tight timeline, we reimagined Objektiv into a versatile, squared-off sans that nods to Wendy’s square patties and Frosty swirls, resulting in a flexible typographic system that’s equal parts functional and cheeky.